Lead the overall Social Media Marketing strategy, formulate and execute comprehensive social media strategies to increase brand awareness, engagement, and loyalty.
In-depth knowledge of major social media platforms (e.g. Facebook, Instagram, TikTok, Twitter, Linkedin, etc) and their respective best practices
Collaborate with cross-functional teams to align social media initiatives with overall business objectives.
Insight into consumers behavior and preferences in the context of social media interactions.
Develop in partnership with agencies compelling and shareable content tailored for each social media platform
Oversee the creation of visual and written content that resonates with our target audience
Foster a positive online community by actively engaging with followers, addressing inquiries, and managing feedback.
Collaborate with internal and external partners, including influencers, to amplify campaign reach
Analyze regular reports with key insights for optimization, build recommendations and learning agenda.
Utilize social media analytics tools to track and measure the performance of campaigns and overall social media presence.
Stay abreast of emerging trends in social media and identify opportunities for innovation
Test and implement new features and tools on social media platforms to enhance our digital presence.
Understand of social media crisis management in the context of social media and the ability to respond effectively to challenging situations.
Understanding of customer experience principles and the ability to translate into social media strategies.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
Minimum of 3-5 years of experience in relevant roles in social media management or digital marketing.
Demonstration of past successes in planning and executing social media campaigns that have increased brand visibility and user engagement
Strong experience in proactively managing online communities, demonstrating the ability to build positive relationships with the audience
Experience in using social media analytics tools to assess performance and adjust strategies based on results.
Track record of effective collaboration with internal and external teams, including creative, marketing, and customer service teams
Experience in effectively managing crises in social media environments, with the ability to respond quickly and positively
Preferably, previous experience in brands that target GenZ, agile companies with start up spirit.
Experience in identifying, collaborating, and managing relationships with influencers to amplify brand presence. Extensive knowledge of influencers trends and profiles.
Previous experience focused on improving customer experience through social media interactions.