Role Summary:
The Social & Content Specialist is the local market engine responsible for leading the strategic implementation, optimization, and native execution of social media and owned digital content ecosystems – including professional dentists programs. You will transform core campaign concepts into high-impact, social-first asset pipelines that accelerate consumer engagement, local reach, and digital commerce conversion across multiple product categories. This is an exciting opportunity to future-proof an iconic portfolio of brands by scaling advanced influencer frameworks, integrating modern social commerce strategies, and building cutting-edge brand Websites through GEO and intent-mapped Multimodal Content architecture.
Responsibilities:
- Native Strategy & Architecture: Drive a “social-first” approach across local marketing initiatives, auditing creative briefs and indexing multimodal content sequences (text, structured FAQs, video) to capture user intent on advanced search ecosystems.
- Agency & Influencer Ecosystem Management: Lead operational workflows, contract negotiations, and localized campaign execution for external specialized creator and influencer agencies to maximize asset customization.
- Social Commerce Integration: Partner with cross-functional commercial teams to seamlessly embed frictionless conversion touchpoints, product showcase modules, and live retail integrations within brand profiles and influencer content.
- Professional Brand Ambassadorship Integration: Collaborate directly with local Professional Marketing teams to vet, select, and develop dental healthcare professionals into authentic brand ambassadors across digital channels.
- Content Tech Stack & Governance: Manage the complete asset lifecycle across the localized digital ecosystem, maintaining strict adherence to central metadata guidelines and digital asset management (DAM) compliance protocols.
- Performance Optimization: Monitors real-time social listening, platform metrics, and campaign analytics to extract actionable consumer insights.
- PDP Optimization: Audit product page content and technically structure digital catalog information to continuously improve the consumer experience, ensure the ecosystem is Agentic/AI Ready, and maximize conversion.
Required Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, Commercialization, or a related field.
- 3 to 5 years of prior full-time experience in digital and/or media roles.
- Upper intermediate – Advanced English proficiency.
- Google Analytics, Facebook Business Manager and Google Ads management skills, as well as a strong understanding of digital KPIs
Preferred Qualifications:
- Proven track record in designing and executing high-engagement, native content architectures across Meta Suite, TikTok, YouTube, and emerging channels.
- Hands-on proficiency with social listening, influencer mapping, and content analytics tools (e.g., Sprinklr, Talkwalker, Dash Hudson, Brandwatch).
- An AI-oriented operational mindset, continuously integrating emerging conversational tools and platform automation features to future-proof local brand touchpoints.
- Deep knowledge of digital production workflows, metadata governance, and operational platforms (e.g., CreativeX, Bynder, Stibo, Asana, SmartSheets) is highly valued.
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical and problem-solving skills.