Responsibilities
- Develop creative concepts, storyboards, and content ideas aligned with brand strategy and audience interests.
- Create and/or oversee the production of high-quality photos, videos, graphics, and written content for social media platforms.
- Stay current on emerging content trends, formats, and best practices across all major social networks.
- Adapt content for different platforms while maintaining brand consistency and message integrity.
- Collaborate with account managers and strategists to ensure content supports campaign objectives.
- Develop and maintain a consistent visual identity and brand voice across all content.
- Coordinate with freelancers, photographers, videographers, and designers when additional resources are needed.
- Optimize content based on performance data and audience feedback.
- Create timely, relevant content that capitalizes on trends, cultural moments, and platform features.
- Manage content production calendars to ensure timely delivery for review and publication.
- Develop templates and frameworks that enable efficient content creation and brand consistency.
- Contribute to the ideation and execution of larger campaign initiatives and special projects.
- Archive and organize content for easy access and potential repurposing.
Results
- Consistent production of high-quality, engaging content that meets or exceeds engagement benchmarks.
- Increased brand visibility and audience growth through compelling, shareable content.
- Development of content that successfully balances creativity with strategic objectives.
- Effective implementation of trending formats that maintain brand integrity while capturing audience attention.
- Positive audience feedback and improved sentiment around brand content.
- Growth in relevant metrics including reach, engagement, shares, saves, and conversions.
- Efficient content production processes that ensure timely delivery without sacrificing quality.
- Successful adaptation of content styles and formats based on performance data.
- Recognition within the industry for innovative, high-quality social media content.
- Effective collaboration with cross-functional teams resulting in integrated campaign assets.
- Building of a robust content library that allows for strategic repurposing and extended content lifespan.
- Development of distinctive visual styles and content approaches that differentiate the brand.
Requirements
- 3+ years of experience in content creation specifically for social media platforms.
- Portfolio demonstrating high-quality social media content creation across multiple formats.
- Proficiency with creative software including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, etc.).
- Strong understanding of platform-specific content requirements, aspect ratios, and best practices.
- Experience with content planning tools and project management systems.
- Excellent eye for design, composition, and visual storytelling.
- Understanding of how to optimize content for different platforms and audience segments.
- Ability to work within brand guidelines while pushing creative boundaries appropriately.
- Knowledge of social media trends and the ability to quickly adapt to emerging formats.
- Strong written and verbal communication skills for effective collaboration.
- Experience with basic photography and videography, including lighting, framing, and editing.
- Data-driven approach to content optimization based on performance metrics.
- Ability to work independently and collaboratively in fast-paced environments with tight deadlines.
- Bachelor’s degree in Design, Digital Media, Marketing, or related field preferred but not required with equivalent experience.
The starting pay for this position is $709 USD.